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Blu-ray Trumps HD DVD: The Aftermath

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FORCE Mig33 Community :: Tech Zone :: Tech Talks

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Post by k-e-e-n Fri Mar 14, 2008 10:34 pm

Blu-ray Trumps HD DVD: The Aftermath Blu-ray-hd-dvd-discs

Want a refund from Toshiba now that it's pulled the plug on its own format? Good luck. Also: HD DVD prices plummet, Universal and Amazon go Blu-ray, and more.

Toshiba nixes refunds: So, HD DVD early adopters - think you deserve a refund now that Toshiba has killed the format? Think again. Valleywag reports that the company (and big-time HD DVD backer) won't be accepting refund requests (although it will continue to support existing HD DVD players). Here's the quote: "There is nothing wrong with the products so we aren't accepting returns from customers ... [Customers] understood that there were two competing formats and understood that one of them would probably prevail ..." Good point, actually. In my case, I bought the Xbox 360 HD DVD drive knowing full well that I was taking a gamble. I lost. End of story.

Sorce: Yahoo Tech
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Post by jkakashi01 Sun Mar 16, 2008 2:43 pm

Blu-ray Trumps HD DVD: The Aftermath Hd_dvd_dead_2


Toshiba's high-definition format HD DVD, which was put to sleep three weeks ago, cost the company a whopping one billion dollars, reports Japanese source. After huge marketing campaigns, handful of price drops and lost partners HD DVD was officially buried. According to Nikkei Business Daily the war cost Toshiba approximately 100 billion yen, or $986 million.

Nikkei claims that as much as $500 million comes from the shutdown of HD DVD production lines, the rest can be explained by the extensive advertisement campaigns and poor product sales. In comparison, the 30-second Super Bowl advertisement cost Toshiba almost $3 million alone.

Toshiba did not comment the Nikkei's figures, but according to a Toshiba representative the company is currently estimating the losses.


13 March 2008 16:26 by Matti "Siggy" Vähäkainu
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Post by tart_force Sat Feb 14, 2009 9:40 pm

thats interesting news guys!
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